Minggu, 25 Agustus 2013

[Y473.Ebook] Free PDF The Crystal Frontier, by Carlos Fuentes

Free PDF The Crystal Frontier, by Carlos Fuentes

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The Crystal Frontier, by Carlos Fuentes

The Crystal Frontier, by Carlos Fuentes



The Crystal Frontier, by Carlos Fuentes

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The Crystal Frontier, by Carlos Fuentes

From Mexico’s preeminent man of letters, “a Balzacian novel in nine masterly stories” (Vanity Fair) that explores the “uneven and painful meshing of two North american cultures” (Washington Post Book World). A New York Times Notable Book of the Year. A Los Angeles Times Best Book of the Year. Translated by Alfred Mac Adam.

  • Sales Rank: #372973 in Books
  • Published on: 1998-10-15
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.00" h x .70" w x 5.25" l, .77 pounds
  • Binding: Paperback
  • 280 pages

From Library Journal
Leonardo Barroso is an unscrupulous Mexican oligarch whose fortress of a villa is only a short drive from the "crystal frontier" of the title, and each one of the nine stories comprising this work explores the life of someone touched by him. There's Juan Zamora, whose medical studies at Cornell were made possible by the stratagems of Barroso; the beautiful Michelina from Mexico City, whom Barroso marries; off to his son and then takes as his own, and the working girls of Barroso's maquiladoras, who lust after the gringo male dancers of the clubs. The outrageous racism of Fuentes's Anglo characters, such as Miss Amy Dunbar and border patrol Dan Polonsky, may seem excessive and stereotyped, but it is also hard to deny that such attitudes exist along this troubled border. Fuentes masterfully interweaves Mexican politics, economics, and history within the individual stories, giving a brilliant update on relations between an extremely poor country and the richest in the world. A recent (1995) and highly recommended work by Mexico's premiere novelist.?Jack Shreve, Allegany Community Coll., Cumberland, Md.
Copyright 1997 Reed Business Information, Inc.

From Booklist
Fuentes has no qualms about using fiction as a vehicle for social analysis. When this union between art and commentary succeeds, it generates indelible scenes of tremendous passion, of which there are many in this set of nine loosely connected stories, but when it fails, Fuentes' tales turn awkward. It may be that Fuentes' immense sense of responsibility toward Mexico and its people--a commitment that compels him to dramatize the entrenched corruption and ferocious poverty that drive so many people across the border--at times simply overwhelms the delicate emotional balance crucial to the magic of a story. That said, these are nonetheless gleaming fables about the volatile and urgent relationship between Mexico and the U.S., unnerving stories rich in metaphor, wit, and remarkable characters, from Don Leonardo Barroso, an ambiguous figure of great wealth and power, to Juan Zamora, who leaves his oppressively poor life in Mexico City to study medicine at Cornell, where he discovers both his homosexuality and his deep compassion. Then there's young, vulnerable Marina, who dreams of seeing the ocean as she works assembling televisions in a factory along the border, and the hero of the haunting title story, Lisandro Chavez, who, along with dozens of other men, is flown into Manhattan to spend a weekend cleaning the inside of a glass skyscraper, the latest high-tech form of migrant labor. Fuentes boldly shines his high beams on "the illusory crystal divider, the glass membrane between Mexico and the U.S.," thus illuminating both our vast differences and our manifold connection. Donna Seaman

From Kirkus Reviews
A sardonic ``novel in nine stories'' about relations between the US and Mexico, by the latter country's acclaimed author of such cosmopolitan fictions as Terra Nostra (1976) and The Campaign (1991), among others. Each story portrays a conflict involving a family member, intimate, or business associate of ``the powerful political Leonardo Barroso,'' a deal- and king-maker with a foot in both countries and a shadowy demeanor and personal history. For example, ``A Capital Girl'' traces the emotional vacillations endured by Michelina, an impressionable young woman who idolizes her godfather, Leonardo, as a result accepting marriage to his deeply unstable son Mariano. These and other characters reappear in several stories, a few of which are rather too nakedly discursive (e.g., the wheelchair-bound narrator's monologue in ``The Line of Oblivion,'' and a predictably manic-depressive relationship between a wealthy white matron and her abused Mexican housemaid in ``Girlfriends''). Indeed, most of the stories are too frequently interrupted by ironic commentaries on both American arrogance and myopia and Mexican illiteracy and inertia. However, ``Spoils'' presents a delicious characterization of its protagonist Dionisio, a cooking expert and gourmet explorer of several species of appetites. And in ``Malintzin Las Maquilas''--a lively, sexy story whose sociopolitical content emerges naturally from its character relationships--Fuentes vividly depicts the volatile bonding among three women factory workers. The long (and uneven) climactic story, ``Rio Grande, Rio Bravo,'' explores in too pat a fashion the human and diplomatic ramifications of ``crossing the border,'' and brings the volume to a stagy (if perfectly logical) violent end. A vast improvement over Fuentes's recent self-indulgent metafiction Diana (1995), and a pretty creditable dramatization of the mocking rhyme with which the book leaves us: ``poor Mexico,/poor United States,/so far from God,/so near to one another.'' -- Copyright ©1997, Kirkus Associates, LP. All rights reserved.

Most helpful customer reviews

0 of 0 people found the following review helpful.
I recommend it.
By NMDanLe
I recommend it.

1 of 3 people found the following review helpful.
Ambivalent novel long on poetry, short on solutions
By R. Decker
Tedious novel in the form of nine linked stories shows Mexican life from multiple angles, none too flattering. The crystal frontier of the title is, of course, the U.S.-Mexican border; what matters here is less the border as geopolitical fact and more its impact on the Mexican psyche. The author aims his barbs at both sides of the border; there's little surprising here except perhaps for the portrayal of a disdainful Mexican upper class that couldn't care less about how the other half lives or whether it lives or starves. Book clubs will find this a useful tool for stirring up discussion on the illegal drug and immigration issues whether they read through to the end or not; those who do will be rewarded with a chapter written half in normal prose and half in surreal fragmentary lines of poetry, the effect of which is not unlike sitting through a Tarkovsky double-feature.

2 of 3 people found the following review helpful.
An exercise in empathy
By Ellen Morris
An achingly beautiful, haunting series of interwoven stories...people I know, people I can imagine. Viewing events through the eyes of different people was reminiscent of Kurasawa's Rashomon. As a sucker for short stories, my favorite was the title piece.

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Rabu, 21 Agustus 2013

[K664.Ebook] Fee Download Principles of Organic Chemistry, by Robert J. Ouellette, J. David Rawn

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Principles of Organic Chemistry, by Robert J. Ouellette, J. David Rawn

Principles of Organic Chemistry, by Robert J. Ouellette, J. David Rawn



Principles of Organic Chemistry, by Robert J. Ouellette, J. David Rawn

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Principles of Organic Chemistry, by Robert J. Ouellette, J. David Rawn

Class-tested and thoughtfully designed for student engagement, Principles of Organic Chemistry provides the tools and foundations needed by students in a short course or one-semester class on the subject. This book does not dilute the material or rely on rote memorization. Rather, it focuses on the underlying principles in order to make accessible the science that underpins so much of our day-to-day lives, as well as present further study and practice in medical and scientific fields. This book provides context and structure for learning the fundamental principles of organic chemistry, enabling the reader to proceed from simple to complex examples in a systematic and logical way.

Utilizing clear and consistently colored figures, Principles of Organic Chemistry begins by exploring the step-by-step processes (or mechanisms) by which reactions occur to create molecular structures. It then describes some of the many ways these reactions make new compounds, examined by functional groups and corresponding common reaction mechanisms. Throughout, this book includes biochemical and pharmaceutical examples with varying degrees of difficulty, with worked answers and without, as well as advanced topics in later chapters for optional coverage.

  • Incorporates valuable and engaging applications of the content to biological and industrial uses
  • Includes a wealth of useful figures and problems to support reader comprehension and study
  • Provides a high quality chapter on stereochemistry as well as advanced topics such as synthetic polymers and spectroscopy for class customization

  • Sales Rank: #2442091 in Books
  • Published on: 2015-02-10
  • Released on: 2015-01-27
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.88" h x 1.17" w x 8.50" l, 3.16 pounds
  • Binding: Paperback
  • 496 pages

From the Back Cover

Class-tested and thoughtfully designed for student engagement, Principles of Organic Chemistry provides the tools and foundations needed by students in a short course or one-semester class on the subject. This book does not dilute the material or rely on rote memorization. Rather, it focuses on the underlying principles in order to make accessible the science that underpins so much of our day-to-day lives, as well as present further study and practice in medical and scientific fields. This book provides context and structure for learning the fundamental principles of organic chemistry, enabling the reader to proceed from simple to complex examples in a systematic and logical way.

Utilizing clear and consistently colored figures, Principles of Organic Chemistry begins by exploring the step-by-step processes (or mechanisms) by which reactions occur to create molecular structures. It then describes some of the many ways these reactions make new compounds, examined by functional groups and corresponding common reaction mechanisms. Throughout, this book includes biochemical and pharmaceutical examples with varying degrees of difficulty, with worked answers and without, as well as advanced topics in later chapters for optional coverage.

Key features:

  • Incorporates valuable and engaging applications of the content to biological and industrial uses
  • Includes a wealth of useful figures and problems to support reader comprehension and study
  • Provides a high quality chapter on stereochemistry as well as advanced topics such as synthetic polymers and spectroscopy for class customization

Most helpful customer reviews

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Sabtu, 17 Agustus 2013

[X190.Ebook] Fee Download In the Know Students Book and Audio CD: Understanding and Using Idioms, by Cindy Leaney

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In the Know Students Book and Audio CD: Understanding and Using Idioms, by Cindy Leaney

In the Know Students Book and Audio CD: Understanding and Using Idioms, by Cindy Leaney



In the Know Students Book and Audio CD: Understanding and Using Idioms, by Cindy Leaney

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In the Know Students Book and Audio CD: Understanding and Using Idioms, by Cindy Leaney

In the Know teaches over 800 colorful idioms in English. The book groups the idioms into units depending on whether the idioms relate to such concepts as danger or honesty, or whether they contain colors or parts of the body, etc. Each unit has a clear four-page format that presents the idioms, explores their meaning, and practices their use.

  • Sales Rank: #494392 in Books
  • Published on: 2005-08-08
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.00" h x .63" w x 8.03" l, 1.22 pounds
  • Binding: Paperback
  • 216 pages
Features
  • in the know
  • cambridge
  • cindy leaney
  • english idioms
  • idiom

About the Author
Leaney teaches English and writes books for both young readers and adults.

Most helpful customer reviews

1 of 1 people found the following review helpful.
Exellent book, very useful
By Amie E. Limon
The book arrived very fast, a very useful book, lots of good information. It has a good explanation of how to use it in class.

0 of 0 people found the following review helpful.
For the Language Learner and Below Proficient Reader
By Joel M. Wolk
Great book to use for additional handouts in class regarding usage, transition, and your basic communication ideas for the writer's workshop. People from other countries do not get idioms like "pass the hat" meaning make a collection of money, for example. It's going to be fun to use this well organized book which has little two page dramas, with characters and a bunch of idoms that carry the dialogue. I haven't used it yet [beginning of the year] but have already zeroxed the first one, two page handout. When I get the class sufficiently managed behaviorally, that is when they know I mean business when I say I'm going to call their parents, I will begin using this stuff.

0 of 0 people found the following review helpful.
This item is good
By miniworlds
It's good to know Idioms and slang and this book has a lot of them. However, the definition of each idioms or slang is not clear.

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Rabu, 14 Agustus 2013

[Z388.Ebook] Ebook Failure of Materials in Mechanical Design: Analysis, Prediction, Prevention, 2nd Edition, by Jack A. Collins

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Failure of Materials in Mechanical Design: Analysis, Prediction, Prevention, 2nd Edition, by Jack A. Collins

Failure of Materials in Mechanical Design: Analysis, Prediction, Prevention, 2nd Edition, by Jack A. Collins



Failure of Materials in Mechanical Design: Analysis, Prediction, Prevention, 2nd Edition, by Jack A. Collins

Ebook Failure of Materials in Mechanical Design: Analysis, Prediction, Prevention, 2nd Edition, by Jack A. Collins

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Failure of Materials in Mechanical Design: Analysis, Prediction, Prevention, 2nd Edition, by Jack A. Collins

Covers the basic principles of failure of metallic and non-metallic materials in mechanical design applications. Updated to include new developments on fracture mechanics, including both linear-elastic and elastic-plastic mechanics. Contains new material on strain and crack development and behavior. Emphasizes the potential for mechanical failure brought about by the stresses, strains and energy transfers in machine parts that result from the forces, deflections and energy inputs applied.

  • Sales Rank: #935990 in Books
  • Published on: 1993-09-07
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.57" h x 1.43" w x 6.40" l, 2.45 pounds
  • Binding: Hardcover
  • 672 pages

From the Publisher
Covers the basic principles of failure of metallic and non-metallic materials in mechanical design applications. Updated to include new developments on fracture mechanics, including both linear-elastic and elastic-plastic mechanics. Contains new material on strain and crack development and behavior. Emphasizes the potential for mechanical failure brought about by the stresses, strains and energy transfers in machine parts that result from the forces, deflections and energy inputs applied.

From the Back Cover
Updated to include new developments in fracture mechanics, this new edition delivers the same clear, comprehensive coverage of the subject as its predecessor. Like its predecessor, Failure of Materials in Mechanical Design, Second Edition provides a comprehensive examination of every method now being used to analyze, predict, and prevent such failures. It presents the basic principles of the science, and goes beyond the fundamentals to offer new insights on how to apply this theory to actual design applications. The new edition has been extensively revised and updated with state-of-the-art developments in fracture mechanics - plus all new material on crack development and behavior. It also features new problems and real-world examples. Topics include modes of mechanical failure, strength and deformation of engineering metals, combined stress theories of failure and their use in design, concepts of cumulative damage, life prediction and fracture control, high-cycle fatigue, fatigue testing procedures and statistical interpretations of data, shock and impact, fretting, buckling and instability, and more. As the leading book for advanced undergraduate and graduate courses on mechanical failure, Failure of Materials in Mechanical Design, Second Edition will continue to be an invaluable text and reference for mechanical engineers.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Five Stars
By Isaac
Great Book

7 of 9 people found the following review helpful.
A decent book, but not my first pick
By A Customer
This book has a lot of information, no doubt about it. And you may find some things in it that you'll be hard-pressed to find elsewhere (such as non-linear damage theories, fretting, shock and impact, etc). However, the book is quite theoretical, and information is scattered over various chapters, sometimes making it difficult to find what you're looking for. And when you do find it, the information is often not presented in a precise and detailed manner, which is important whenever you attempt to extend theory to real-life problems. I found this to be the case with the strain-based fatigue discussion, and especially the fracture mechanics coverage, which is cursory at best. I recommend that you first check out Dowling's book ("Mechanical Behavior of Materials"). I have found it to be much more useful.

2 of 2 people found the following review helpful.
excellent reference for mechanical design
By Roberto A. Torres
It is a very good book. Gives a broad explanation of failure considerations in the mechanical design process. It is complemented with examples that help to understand. It is a very technical book. Do not expect to pretty color pictures. Math is stated in a sequential way that can be undestood pretty easily. When disscussing a topic recalls some basics before touching partcular details. It is not an introductory book. A book on mechanical of materials would be a excellent complement. Excellent as a reference.

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Selasa, 13 Agustus 2013

[I677.Ebook] Download PDF Pyramids of the Giza Plateau: Pyramid Complexes of Khufu, Khafre, and Menkaure, by Charles Rigano

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Pyramids of the Giza Plateau: Pyramid Complexes of Khufu, Khafre, and Menkaure, by Charles Rigano

"“The most remarkable piece of ground in the World”
W. M. Flinders Petrie 1883

The Pyramid Complexes of Khufu, Khafre, and Menkaure have stood on the Giza Plateau for 4,600 years. They have been scientifically studied for the last 300 years; yet this is the first book that brings together all three into one volume.
Here is a complete detailed look at the Giza pyramids and their complexes – the Sphinx, subsidiary pyramids, temples, boat pits, and enclosures. The descriptions are supplemented by almost 300 photos and drawings to provide the reader a detail look which can only be surpassed by being there in person with a very knowledgeable guide.
In addition Charles Rigano provides new ideas on:

• How Khufu was interred in his Great Pyramid.
• How the first robbers gained entry and robbed Khufu’s pyramid.
• How Caliph Al Mamun in 820AD really penetrated the Great Pyramid.
• Why Heterpheres “tomb” is at Giza.
• Why there is a field of stone bases near Khafre’s Pyramid.
• The initial smaller plan for Khafre’s Pyramid.
• Conclusive evidence that ties the Sphinx to Khafre.
• How Menkaure’s Burial Chamber and Inclined Passage were built."

  • Sales Rank: #153957 in eBooks
  • Published on: 2015-06-07
  • Released on: 2015-06-07
  • Format: Kindle eBook

Review
"...the most exhaustive work ever published on its subject matter.""...the book's special value certainly lies with its nearly 300 photos, maps, plans, and other graphics...that show the reader views and places never published before..."                              KMT Magazine Summer 2015

About the Author
Many contemporary authors focus only on the Great Pyramid and consider what might be possible. Charles Rigano focuses on the archaeological record to see where it leads him. He has been studying Old Kingdom architecture for 25 years and his earlier articles on the Bent Pyramid interior, Sneferu's pyramid at Meidum, the small subsidiary pyramid recently uncovered near Khufu's Pyramid, and on pyramid building all provided new insights on these old subjects. His ideas and proposals are in keeping with conventional Egyptological thinking. Charles Rigano spent seven years researching and writing this book. He studied the writings of ancient travelers, what early scientists found when they first entered the pyramids and when they uncovered the monuments, and the works of modern Egyptologists. He combined this research with his own on-site observations to form this complete “picture” of the ancient Giza monuments.

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2 of 3 people found the following review helpful.
A Passion for Pyramids
By Bonnie Sampsell
Like thousands of others, I am an Egyptophile and have studied ancient Egypt for more than two decades. Some of us first became fascinated by mummies, for others Akhenaten was the lure; but many of us developed a passion for pyramids. This preoccupation led us to read all we could find on the subject, and, for those who were able, to visit the monuments themselves. I wish a book like this had been available twenty years ago!

Charles Rigano’s book on the Pyramids of Giza performs a valuable service by drawing together an immense amount of information from sources ranging from the earliest explorers to the latest archaeological discoveries. I will quote a few numbers to show what an enormous contribution he has made on this popular topic. Among his 222 references are many that are out of print or available only in specialized libraries, while his 400+ endnotes testify to the rigor of his research and allow a curious reader to penetrate further into the primary literature.

Rigano supplements his literature review with first-hand observations – made during a number of extended visits – to provide vivid descriptions and a large number of photographs of seldom-seen areas. His decision to devote an entire 220 page book to the three Giza pyramid complexes was made after his long, and often frustrating, study of the available pyramid books. Even the most comprehensive of these treat the entire Giza group in fewer than 30 pages. There is much, much more to learn about the Giza pyramids, and Rigano both provides more information about each pyramid as well as treating the entire plateau as a coherent funerary site developed over the reigns of three Dynasty IV kings. The book includes information about the subsidiary pyramids, temples and causeways, the Sphinx, and building technology. He also offers new ideas about some outstanding mysteries while staying well within the conventional Egyptological canon as supported by archaeological findings.

Anyone who has seen the pyramids, will want to read this book to better understand their own observations and to see what they have missed. Arm-chair travelers will find everything they could want to know in a concise, readable format illustrated with hundreds of excellent photographs and diagrams. If you only buy one more book about pyramids, this should be the one!!

0 of 0 people found the following review helpful.
An informative read on pyramid construction
By Doricini
This book about the Giza pyramid complexes is not so much a how or why description but a more a what was done during the building and investigation of these structures.

You won't read if the stone blocks were moved by slaves, hired help, or aliens. And there isn't much conjecture as to the purpose of say the Queen' s Chamber. But there is a notation that a number of the lower courses of blocks are of a different dimension than those above.

I only gave this book four stars due to its graphics. There needs to be more drawings and the black and white photos can be difficult to understand.

0 of 0 people found the following review helpful.
Must have for anyone interested in the Giza Plateau!
By Isshin
The author does an excellent job of researching and presenting information about the Giza Plateau. The book is filled with photographs and diagrams that help explain his assertions.
This is a welcome addition for anyone interested in the Great Pyramids and Sphinx.

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Sabtu, 10 Agustus 2013

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Do you have what it takes to rank your site at the top of Google's search results? Have you been frustrated by the level of difficulty posed in competing with other well-established websites for those coveted first-page listings?

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  • Sales Rank: #4482 in Audible
  • Published on: 2015-06-11
  • Format: Unabridged
  • Original language: English
  • Running time: 270 minutes

Most helpful customer reviews

12 of 12 people found the following review helpful.
SEO in business terms
By Phoebe Stone
SEO is a must have for any on-line business or for any area or domain that requires on-line presence. You can't be successful in today's on-line business environment without SEO. This is of course easier said than done, and this is exactly where I believe this book comes in, making SEO understandable for anyone who needs it but doesn't quite get it. I have really enjoyed reading this book mainly because it is not addressed to those with advanced knowledge and skills in this area, and shares the SEO set of concepts in a language that any business person would understand. A helpful guide, a must read for anyone looking to have on-line presence.

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Fantastic resource for SEO practitioners of all experience levels
By Jeff B
“SEO 2016: Learn Search Engine Optimization” is not a book about Web design. R.L. Adams won’t tell you how to create a website that is responsive and mobile-ready, but he does tell you early on how important it is that you ensure you or your Web designer “implements a CSS design structure that will work across devices, and not only across different browsers on the same device.” This is exactly what you should be looking for in a book about SEO – knowledge about what factors in Web design and SEO strategy are important, without going off on a tangent about how to pull off a certain kind of Web design.

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[T719.Ebook] Free PDF Swiss Graphic Design: The Origins and Growth of an International Style, 1920-1965, by Richard Hollis

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Swiss Graphic Design: The Origins and Growth of an International Style, 1920-1965, by Richard Hollis

Swiss graphic design and “the Swiss Style” are crucial elements in the history of modernism. During the 1920s and ’30s, skills traditionally associated with Swiss industry, particularly pharmaceuticals and mechanical engineering, were matched by those of the country’s graphic designers, who produced their advertising and technical literature. These pioneering graphic artists saw design as part of industrial production and searched for anonymous, objective visual communication. They chose photographic images rather than illustration, and typefaces that were industrial-looking rather than those designed for books.Written by noted design authority Richard Hollis, this lavishly illustrated volume looks at the uniquely clear graphic language developed by such Swiss designers as Theo Ballmer, Max Bill, Adrian Frutiger, Karl Gerstner, Armin Hoffman, Ernst Keller, Herbert Matter, Josef Müller-Brockmann, and Jan Tschichold. The style of these artists received worldwide admiration for its formal discipline: images and text were organized by geometrical grids. Adopted internationally, the grid and sans serif typefaces such as Helvetica became the classic emblems of Swiss graphic design.Showcasing design work across a range of media, including posters, magazines, exhibition displays, brochures, advertisements, books, and film, this essential book shows how many of the Swiss designers’ modernist elements remain an indispensable part of today’s graphic language.

  • Sales Rank: #1150461 in Books
  • Published on: 2006-04-28
  • Original language: English
  • Number of items: 1
  • Dimensions: 1.10" h x 8.60" w x 10.90" l, 3.13 pounds
  • Binding: Hardcover
  • 272 pages

About the Author
Richard Hollis is a graphic designer and scholar of design. His previous books include Graphic Design: A Concise History (2002).

Most helpful customer reviews

16 of 18 people found the following review helpful.
Tineline confusion
By KenH
Hollis's book, while extensive in its documentation and admirable in its visual organization of the Swiss developments, comes to several conclusions which should be questioned. The first is the disproportionate and misguided prominence afforded Theo Ballmer as a prime influence stemming from his experience at the Bauhaus. Whatever Ballmer's influence as a poster designer in the 20s was, he had gotten his essential training in the Basel school, which underwent its own ongoing and largely independent modernist development, prior to Ballmer's very brief time at the Bauhaus. The Bauhaus influence is deemed minor by the emerging Basel school, and Ballmer's later influence in teaching photography and lettering has to be considered a lesser one.

Significant also is the confusion in reporting influences in development of the cutting edge Geigy Pharmaceuticals graphics program where the influences of Armin Hofmann and Emil Ruder as educators of the leading Geigy designers are missing. While this is inferred on page 162 in the statement that "the Geigy style originated in the teaching at the Allgemeine Gewerbeschule," the key influences in Basel--Hofmann and Ruder--are not mentioned.

Similarly, Hollis attributes Müller-Brockman's "conversion" to the influences of Lohse and Vivarelli, the evidence being the concert hall posters of 1951 and 52. While this is definitely a move in that direction from an earlier illustrative style, the most convincing change, and the style by which Müller-Brockman is widely known, emerged on the hiring of graduates of the Basel school under Armin Hofmann in 1955. This means that Hofmann and Ruder pre-date Müller-Brockman's mature style instead of being placed as p. 214 as a separate and later development--and not as a precursor feeding the larger Swiss development from a more humanistic perspective than the more constructivist direction of the Zürich school. One can argue about which contributed most to the international prominence of Swiss design, but Hollis's own statement p. 215 regarding the world-wide significance of Hofmann's Graphic Design Manual, Principles and Practice, on education is telling. Müller-Brockman's more objective approach was probably more influential in the world of corporate graphics.

Hollis betrays a bias, perhaps, in his strange analysis of Hofmann's Tell poster and omits such key poster achievements as the "Switzerland in the Roman Era" (1957). It is unfortunate that Hollis did not interview Armin and Dorothea Hofmann. They are few of the remaining key figures from the era of Hollis's investigation.

5 of 5 people found the following review helpful.
To go boldly with Helvetica
By Robin
The 'Swiss style' comes alive in this fascinating and very comprehensive study. If you design for print and ever wondered how some everyday graphic principles and typefaces originated the answer is in these pages. The story begins in twenties central Europe with a merging of modern art, the Bauhaus, Russian constructivism, craft printing techniques, photography and strong cultural attitudes in German speaking Zurich. All of these influences produced a graphic language of simplicity and directness that spread across Switzerland and one would expect nothing less from a country associated with order and precision.

Interesting as the text is I was particularly impressed with the several hundred illustrations (all with extensive captions) and as this is a book about a visual style and basically a printed one the choice of posters, examples of typography and many spreads from brochures, magazines, books all work well to complement the words.

I was interested in the several pages devoted to the magazine 'Neue Grafik' (New Graphic Design) which was the flagship publication of the Zurich modernists. It only ran for seventeen issues (from 1958 to a double issue seventeen and eighteen in 1965) but was really the only opportunity for designers outside Switzerland to see what was going on. Strangely, despite the design aiming for clarity, reading the issues was a bit of a chore. Three languages were set in each edition in one typeface and one size with paragraphs stretching sometimes to hundreds of words with no par indents or line space. However each spread looked fresh and lively thanks to the publication's grid.

I think it is worth commenting on the book's production. Designed by the author it uses a two column grid but nicely many pages just have one column of text and the space for the other text column is divided into two and used for illustrations and captions. The many variations of these column elements really make the pages sparkle and I think many publication designers could learn something by studying how the text and graphics blend together throughout the book.

Richard Hollis is to be congratulated on writing and designing a book that will surely be regarded as the definitive study about the origins of the Swiss Style.

***FOR AN INSIDE LOOK click 'customer images' under the cover.

2 of 2 people found the following review helpful.
Un libro recomendable para amantes del diseño gráfico
By Juanjo Rogado Albert
Una magnífica edición. Muchas imágenes, alguna un poco pequeña - para el tipo de imagen, se echa en falta quizá alguna imagen de detalle o incluso un encarte -, pero en líneas generales muy buena selección, y cantidad de imágenes.

Los contenidos interesantes, por tratarse de una generación histórica en el diseño gráfico universal. Es un libro muy recomendable.

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